Change is not always good. The last 5 Series was a perfect design. Simple, clean, very stylish and the product of continued styling refinement since the model was first introduced in the mid-seventies. This unnecessary redefinition of BMW style will sell to status seekers because of the "Emperor's New Clothes" effect. Looking past the prestige badge (and the brilliant engineering) we have a car that is neither trendy, nor classic, so will never appeal. With the exception of the new 6 coupe, all of these new Bangle BMWs represent change for change's sake and not much more.